Meta (Facebook / Instagram) Advertising
Facebook and Instagram are two of the largest digital advertising platforms, offering precise performance tracking, budget optimization, and scalable growth. With these tools, companies worldwide attract new customers and strengthen their brand visibility.
Stages
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Set up Business Manager and Ads Manager (if not already created)
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Integrate your website using Facebook Pixel to track accurate user behavior
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Configure conversions and events via Google Tag Manager
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Verify your website domain inside Ads Manager
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Develop a campaign plan based on your products/services
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Build a budget strategy to achieve the required lead volume
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Audit existing photo and video content
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Build target audiences: geo-targeting, interests, demographics, behaviors, Look-alike audiences
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Create lead forms with qualifying questions
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Launch advertising campaigns
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Analyze key metrics daily: clicks, CTR, conversions, CPA
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Apply continuous optimization to maximize results
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Provide weekly performance reports
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Generate cross-reports combining ad data with sales data
Campaigns designed to collect leads without sending users to the website.
Formats:
- Lead Ads (Instant Forms)
- Messenger Lead Forms
- WhatsApp Lead Forms
- Calls Objective
- Automated Lead Forms (Advantage+)
Used for: service businesses, fast lead flow, no website, CRM lead collection
Campaigns focused on direct communication with clients.
Formats:
- Messenger Ads
- Instagram Direct Ads
- WhatsApp Ads
- Click-to-Message Ads
Used for: consultations, local services, chat-based sales, quick responses
Formats:
- Website Traffic
- Landing Page Views
- Traffic to WhatsApp / Messenger
- Advantage+ Traffic
Used for: warming up audiences, driving site visits, testing landing pages
Formats:
- Post Engagement
- Page Likes
- Video Views
- Event Responses
- Engaged Audience Building
Used for: boosting activity, social proof, nurturing audiences for future sales
Formats:
- Brand Awareness
- Reach
- Top-of-Funnel Campaigns
- Video Awareness
Used for: market entry, new product launches, increasing reach, building trust
Remarketing: users who visited the website, viewed content, engaged, messaged
Dynamic Remarketing: showing users the exact products they viewed or added to cart
Used for: eCommerce, large catalogs, recovering abandoned carts, lowering CPA
“Meta (Facebook / Instagram) Advertising”
We build ad campaigns that:
– boost brand awareness
– increase the number of inquiries
– deliver profitable returns on ad spend
- Price:from 750 €
Company Audit
Marketing Research
Author Supervision
Google Ads Management