Company Audit
- Analysis of Google Ads and Ads Manager advertising accounts
- Evaluation of aggregator website effectiveness
- Conducting SEO analysis of your website
- Assessment of reviews and comments about your company
- Content analysis on social networks
- Evaluation of cost per click, lead, and acquisition (CPM, CPC, CPL, CPA)
- Analysis of the average value of the fiscal receipt
- Review of the Customer Relationship Management (CRM) system
- Assessment of lead response time
- Verification of the effectiveness of sales scripts
- Evaluation of company specialists' activity at sales points through mystery shopping
Marketing Research
- All company audit services
- Analysis of your company's digital and offline marketing efforts
- Conducting SEO analysis of your website
- CA analysis and segmentation
- Competitor analysis
- Service matrix analysis
- Identification of promotion channels
- Evaluation of the company's sales department and its competitors
- Sales funnel development
- Promotion plan and budgeting
- Valuable creative recommendations and conclusions
Meta (Facebook / Instagram) Advertising
What’s included:
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Analysis of your products and services
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Target audience profiling
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Business Manager setup
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Ads Manager setup
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Calculation of the required number of new leads
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Budget approval
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Campaign launch
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Daily monitoring
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Weekly reports
Google Ads Management
What’s included:
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Configuration of Google Tag Manager (WEB)
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Configuration of Google Tag Manager (SERVER)
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Setup of Google Analytics
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Setup of Google Search Console
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Setup of the Google Ads advertising account
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Audience list configuration
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Creation and setup of campaigns, ad groups, and ads
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Weekly analytics reporting and performance forecasting
Script Development
Includes:
- Product analysis, target audience, and competitive environment
- Defining communication goals: sales, appointment booking, consultation, retention
- Reviewing call recordings
- Evaluating the quality of communication and reply speed in message apps
- Developing dialogue structure based on sales stages
- Creating speech modules for establishing contact and identifying needs
- Building product presentation blocks with a focus on benefits
- Preparing responses to objections and complex client questions
- Developing conversation closing options and closing on the target action
- Adapting scripts for different communication channels (phone, messengers, offline)
- Creating alternative dialogue branches depending on the communication scenario
- Testing and refining scripts
- Providing recommendations for implementation and usage within the team
Sales Department Audit
includes the analysis of:
- Department structure;
- Sales processes;
- Sales funnel;
- Team efficiency;
- Tools and technologies;
- Client communication quality;
- KPI;
- Growth areas and points of client loss.
Sales Department Development
Includes:
- Establishing and monitoring operational standards and KPIs
- Task and project completion continuous monitoring
- Error correction and team’s operational support
- Regular feedback and recommendations to improve performance
- Employee motivation and discipline improvement
- Workflow optimization to drive operational efficiency
- Performance analytics and strategic reporting on departmental goal attainment.
Author Supervision
- Exclusive continuation of market research
- Personalized team of marketing experts
- Strategic guidance
- Budget optimization
- Weekly monitoring and evaluation of results
- Training and development of in-house staff
- Regular reports with data analytics
In What Situations Can We Help You?
Get a two-hour marketing consultation for just 200 €
Overall, we can address any marketing question that's on your mind.
Get a two-hour marketing consultation for just 200 euros.
Our Partners
When you book our services, we don't think of you as a customer.
We become partners who work together for your company's success. Your success is our reputation.
Why do partners choose us?
Reviews
"We approached RATING POINT about 6 months ago, realizing that we were in dire need of an integrated marketing and sales department. We wanted to structure it with KPI systems and define all the steps necessary to streamline our operations. Over these 6 months, we have had a very intensive and close collaboration with the entire RATING POINT team."
Our company is growing year by year, and a significant contribution in 2025 was made by the marketing agency “RATING POINT”. After conducting market analysis and developing scripts and promotional strategies, we achieved twofold growth. I confidently recommend “RATING POINT” as a reliable and professional partner.
We had the wonderful opportunity to work with Rating Point, and we are very pleased with the results we’ve achieved. Rating Point helped us review the offices, analyze the website, and adjust all key points to increase sales.
We started working with Rating Point in 2025 because we needed market research. The study was conducted within the timeframe initially agreed upon in the contract. The presentation of the results was delivered in a clear and concise manner for all our team members. We will use these research findings in our strategy for the upcoming period, and we are confident that these results will help us grow and improve. We thank Rating Point for their professionalism.
We reached out to Rating Point in February 2025 when we were looking for a clear growth strategy and better organization of our company's marketing efforts. I can say with gratitude that it was one of the best decisions for the development of our brand and for attracting new clients.
Some time ago, we started working with RATING POINT, a company specialized in digital marketing. Several months have passed, and we already have excellent results. We’ve noticed an increase in client inquiries, higher website traffic, and most importantly, more real customers. We are satisfied with the results and highly recommend this company.
I want to express sincere gratitude for your professionalism and excellent work in the field of marketing. Your ability to accurately understand our needs and create effective strategies has greatly improved our market visibility and attracted new customers.