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Marketing Research

The marketing research service consists of a comprehensive analysis of your business domain, company, and its environment, aiming to identify effective promotion and growth strategies.

It is recommended to periodically conduct such research for any business, especially at key development stages: market entry, launching a new product or service, rebranding, expanding territorial presence, or determining positioning.

Over the course of a month, we provide results from over eight stages of in-depth analysis, along with a promotion plan and budget.

Marketing Research

Stages

01.

Upon receiving the request, we send you a questionnaire for completion. This is necessary for understanding the objective and obtaining key information about your company and temporary access to your advertising accounts.

02.

Upon receiving the questionnaire, we start the research. Over four working weeks, we closely communicate with you and your specialists to obtain the most accurate results.

03.

At the end of the four weeks, we invite you and your marketing specialists to a research presentation. We recommend not scheduling any other important meetings on that day, as the discussion is extensive and may take a few hours. On our part, we strive to succinctly present the main results to you.

04.

After the discussion, we make adjustments to the research (if necessary) and send you the research presentation in PDF format.

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What's Included in Marketing Research

Analysis of your company's marketing:

Evaluation of your company's current marketing strategies, tactics, and communication channels. Studying customer acquisition sources and feedback to optimize marketing efforts.

Analysis and segmentation of the target audience:

Studying the target audience, its needs, preferences, and behavior. Correct segmentation of the target audience based on the company's analysis results.

Competitor analysis

Studying the marketing strategies and tactics of key competitors to identify their strengths and weaknesses.

Service matrix analysis

Evaluation of the service portfolio, its alignment with market needs, and proposals for its expansion.

Determining promotion channels

Identifying all possible channels and highlighting the most effective communication and sales channels for your company.

Evaluation of the company's sales department activity and its competitors

Making calls to customers who have made purchases from the company and those who have not reached it

Sales Funnel Development

Developing a sales funnel model to optimize conversions and improve customer interactions

Promotion Planning and Budgeting

Development of actions, advertising campaigns, content, and specific actions within a chosen period of time. Budget allocation for implementing marketing strategies

Valuable Creative Recommendations and Insights

Providing valuable recommendations and insights based on conducted research to optimize your company's marketing efforts

Service Cost

“Marketing Research”

START
Price: 4 500 €
1 city
5 competitors
1 sales outlet
Promotion plan for 6 months
STANDART
Price: 5 850 €
1 city
5 competitors
2-3 sales outlets
Promotion plan for 12 months
Premium
Стоимость: 8 900 €
1-3 cities
7 competitors
4-6 sales outlets
Promotion plan for:
Author's supervision during:
12 months
1 month
INDIVIDUAL
Price: depending on the services selected
We offer customized solutions for your application. This can be a stand-alone CJM or CSI/NPS measurement, for example. We will offer the best price for your request
We have research experience in the US and European markets. We will consider a request for research outside of RM
Our goal is to present specific metrics that will help you determine your company's real position, as well as build an effective step-by-step growth strategy. Contact us to maximize your market influence and qualitatively set yourself apart from your competitors!

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