About the Company:
TOP PROFIL provides services for the sale of roofing materials.
Start of collaboration: March 2024
1. Tasks:
1.1 Conduct an audit of the GOOGLE ADS advertising account
1.2 Conduct an audit of the META ADS (Facebook / Instagram) advertising account
1.3 Audit the updated website
1.4 Audit the CRM system
1.5 Create a promotional plan to increase the number of clients
2. Solution
During the process, the following issues were identified:
2.1 Competing advertising campaigns within GOOGLE ADS
2.2 No audience targeting settings in META ADS (Facebook / Instagram)
2.3 Many incomplete pages on the website
2.4 Many pages not translated into both languages
2.5 Non-clickable phone number
2.6 Insufficient number of lead capture forms
2.7 No chat feature on the website
3. Result:
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New ads were created for both search and display networks in GOOGLE ADS
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Targeting settings were improved in META ADS (Facebook / Instagram)
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Transparent reports for leads and sales were implemented — from the date of inquiry to the date of payment
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Technical requirements were provided to the website developers
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Technical requirements were provided to the CRM system developers
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JIVO Chat was installed and configured
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From the beginning of June to the end of July, we launched a promotion: order a turnkey roof and choose your gift — a family day at the VARA VARA water park or a framed swimming pool. Thanks to this promotion, the company achieved a new sales record for the next two months.
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In September, in honor of the company’s anniversary, we organized a large prize giveaway with scratch cards. The grand prize was a full refund for the entire roof. As a result, sales increased by 50% compared to September 2023, setting another monthly sales record.