About the Company:
CHEESELAND is the distributor of the premium Danish cheese CASTELLO, which is sold through supermarket chains.
Start of collaboration: November 2024
1. Objectives:
Strengthening its market position by:
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Increasing brand awareness
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Promoting products in an interactive format
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Launching new communication channels
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Increasing sales through marketing activities
Solutions:
- For Castello’s PR strategy, we proposed participation as a partner in an event organized by MedDev.md, where Castello provided a delicious buffet and offered gifts to the participants.
- We facilitated Castello’s participation in the Brilliant Trade Marks 2024 event. During this event, Castello representatives were awarded for excellence in promoting the brand’s values and product quality.
- We organized product tastings for the Castello brand in Supermarket Chain No. 1: on Lev Tolstoy Street, Mihai Viteazul Street, and on Moscow Boulevard. The purpose of these tastings was to bring consumers closer to the CASTELLO brand and introduce them to its diverse range of flavors. Every detail was carefully thought out to transform the tasting into a true celebration of the senses: we personalized aprons, used elegant tablecloths that reflect Castello’s brand identity, and even toothpicks with the brand’s logo — adding an extra touch of uniqueness.
- We placed outdoor advertising:
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on billboards
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on the company’s vehicles
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on public transportation
- We published informational articles on point.md and stiri.md.
- We launched banner ads on point.md and stiri.md.
- We launched banner advertising in GOOGLE ADS and video advertising on YOUTUBE.
- We created video content with recipes for social media.
- We launched banner campaigns in META ADS (Facebook / Instagram).
3. Results:
3.1 The number of impressions exceeded 3 million per month in the online space.
3.2 The cheese assortment on supermarket shelves was expanded.
3.3 CASTELLO’s turnover increased by 65%.